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Local SEO Marketing Tips

There was a time when only regular SEO made sense but over the years, local search engine optimization has gained prominence over the national level search engine optimization. This is due to the fact that most adults carry a smartphone these days and in most cases, smartphones are used for finding local businesses. Also, even if the business is not selling their product or service online, they usually get a lot of traffic from local search results as customers visit the stores they discover on the search engine result pages.

In simple terms, local businesses can generate a lot of additional revenue by investing in local search engine optimization services. However, local search engine optimization is a lot different from regular search engine optimization as different factors are used by Google to rank websites for local searches as compared to regular searches. In this article, you will discover various factors that are used by Google to rank websites in the local search results.

There are several categories of signals that affect rankings in local search results. Some of these categories include on page signals, link signals, external location signals, My Business signals, review signals as well as social signals among other things. While it’s true that a number of other factors play a part in local results but on page optimization as well as links from other domains still play a role.

First and foremost, you should begin by claiming the My Business page on Google. Claiming the page is easy. Just search online and navigate to the form where you need to claim your business page. There are some guides available online that clearly explain what you need to do to correctly fill up the application form and claim your business page. It is also important that you provide all the necessary information in order to get the most out of your Google My Business page.

Choosing the correct category is extremely important for your business as listing your business in the wrong category will not only not provide any boost for your business website but it will also negatively affect your search rankings as user behavior is a very important factor in local search results. In addition, do not forget to provide a long and unique description for your business.

You will also need to add a local phone number as well as the business address. Make sure the address you provide on this page is the same as on your website as well as in the local directories. It is also recommended to add as many high-quality images of your business as possible on this page and do not forget to add opening time and closing time.

The name, address and phone number combination is the key to rankings in local search results. Therefore, you need to ensure consistent name, address and phone number all across the web regarding your business. In case you find that the name, address and phone number combination is not consistent across the web, you may hire the services of a company that specializes in correcting these incorrect mentions.

Another important factor that plays a huge role in local search results is local reviews from various websites. In fact, local reviews on Google reviews play a very important role, but you should also focus on getting reviews on various other review services along with the local directories. One of the ways to get lots of reviews for your business is to make it easy for your customers to leave reviews. You may give them a short link that takes them directly to the review page and allows them to leave a review in a few clicks.

As far as the other factors for local SEO is concerned, it is important to add your city and region along with the relevant keyword in various important tags including the URL, title tag, H1 tag as well as various other tags. Do not forget to optimize the images with the right attributes.

Link building is also important, and you can ignore it only at your peril. However, you need to get links from local websites to rank high in the local search results. In regular SEO, your focus is on acquiring links from high authority sites, but in the case of local results, your focus should be on getting links from locally relevant websites. For instance, you should focus on getting links from local directories as well as your local chamber of commerce and other such sites. Also, you need to get as many citations as possible. There are some free as well as paid tools available online that can help you get a lot of citations for your business.

Overall, there are a number of factors that affect local search results and it’s hard for a business to keep on top of the factors that influence rankings in the local search results. Therefore, it is recommended to partner with an expert and reliable SEO agency specializing in local SEO to ensure high rankings in the search results. Check their experience, reviews and ratings as well as the results they have achieved for other clients before signing up.

Three Tips When Using Google Plus Marketing

Have you ever used your Google Plus account in order to do online marketing? You may not know exactly what it is capable of achieving for you. When Google was promoting this, they tried to create an alternative to Facebook, but due to the way it was constructed, and how people have been conditioned to use Facebook for social media, it really never took off. It is because of this that it is actually a secret weapon that many people use in order to rank their products and websites online. Here are three tips that you can use if you want to use Google Plus as your secret marketing strategy.

How Google Plus Works

Google Plus is one of those underutilized powerhouses for marketing, one that very few people know how to use properly. Facebook has over a billion users, but Google Plus has over 150 million users which are virtually untapped in regard to marketing. It is a social network, and it will connect you with people, but you need to use the right strategies to make sales. It is very useful when it comes to ranking your website on the search engines. It’s also helpful when it comes to branding not only yourself as an expert, but for branding your company as well.

Relationship Marketing And Driving Traffic

These are the two aspects of social media marketing that make it so popular with businesses today. Your ability to develop relationships with potential customers, and existing customers, is what will help you make more sales. The added benefit is that whatever you post to your Google Plus account has a higher probability of being ranked in a higher position. Google will reward you are using their platform, and therefore the combination of relationship marketing and driving traffic can both be utilized once you know how to use your account.

Different Components Of Google Plus

First of all, once you have a Google Plus page, this means that people can find you online. They will see your picture, the name of your company, and it will give you authenticity because they will see that you have an official account. When you start to post your Google Plus Profile, this will begin to build up over time, with much of what you are posting being accessible on the web. To accelerate the process of getting more customers, you can send email to those that are in your circles, and you can also join Google Plus communities where you can connect with like-minded individuals, and subsequently begin to sell products.

How Google Plus Differs From YouTube

The first way that Google Plus differs from YouTube is quite obvious. Google Plus is not about videos. YouTube is also not a social media platform, but the two are directly connected. It is because both are controlled and owned by Google that whatever you do on one affects the other. What you will want to do is post to your Google Plus profile, link to the videos that you are doing, and this can help them rank even higher. By posting videos, specifically about your products, you will start to see them show up higher on the search engines. This will help you generate more traffic, build your notoriety on the web, all because you learn how to use both Google Plus and YouTube together.

Why You Should Make Posts Every Day

The reason that you should make a post every day is that it is going to show consistency. It is also going to help you generate content that can be indexed on the web. As mentioned earlier, because this is directly connected to Google, and they prefer ranking content that is on their own platform, you could find yourself looking at multiple page-one positions, and number-one positions, for all of your posts and videos. It will take a little bit of time to get used to with you have only done Facebook marketing before, but it’s really not that hard to understand. You will be more motivated than ever once you start to see your posts and videos ranking higher and more traffic coming to your money sites.

The main reason that you want to learn how to master Google Plus is because it is part of Google. Whether you use the social media aspect of it or not, when you start to interact more with people that are also participating on this social media platform, it can only help your business. When you start to link out to different websites that you own, and when you link to your YouTube channel, you will start to see a massive movement in your videos online. It’s a win-win scenario for you by simply learning all of the intricacies of Google Plus, and it may very well be the best way for you to rank your website.

A Short Guide About Pay Per Click Marketing

Pay per click advertising refers to paying per click you get on an ad. For example, if you use Google AdWords to create an ad, then you’ll pay per click you get on that ad. There is such a thing as PPC marketing, and if you want to learn what it is, the benefits of using it, tips that can help you and why you should use a professional, then continue to read the rest of this article.

1. What Is PPC Marketing- PPC marketing refers to using search engine advertising, such as Yahoo or Google advertising, to get clicks to your website. When you do PPC marketing, then you will be paying for clicks and not earning them via organically. When you see ads on the top of Google or in Yahoo’s search results, then someone has paid for them to be there and those people pay for every click they get. There are various things you can do to increase your chances of getting more clicks and to have more success.

2. Benefits Of PPC Marketing- There are many benefits of PPC marketing with the main one being you can easily and quickly launch PPC ads. All you have to do is create your ad, wait for it to be approved and then it will be shown to many people. Unlike organic SEO, you can get results much faster with PPC ads.

Another benefit of PPC marketing is the reach you will have. When it is executed properly, your ad can be seen by hundreds or thousands of people. This will quickly establish you as a professional and a leader in your niche.

Your website needs highly targeted traffic in order to be successful. It doesn’t matter what your goals are, if you don’t get targeted traffic, then you’re not going to reach them. If you want quality traffic and leads, then PPC advertising is what you want to be doing.

Another benefit of PPC marketing is the high returns on investment. You don’t have to spend a lot in order to make a lot of profit. If you do things the right way and come up with a good strategy, then your return on investment can be very high.

3. PPC Marketing Tips- Have a clear objective when you create your advertisement because this can make things easier. Plus, knowing what your goal is can help you choose the right keywords. If you don’t know what your main objective is, then you won’t create a good ad that will generate results.

A good tip is to choose a search engine you would like your ads to show up in. As a rule of thumb, you should choose Yahoo, Bing or Google or choose all three and see which one generates the best results and which ones offers you the highest returns on your investments. A lot of people choose Google and only Google, but sometimes you can have better success with Bing or Yahoo or even lesser known search engines.

Finally, choose the right search terms to target. Stay away from highly competitive keywords because you will easily spend a lot of money on them. Low to medium searched keywords that relate to your niche or website will usually generate the best results.

4. Why Use A Professional- Now you know a little about PPC marketing, you should know that it is better to hire a professional than it is to do PPC marketing on your own. The main reason to use a professional is that they know what they are doing and they will have a better shot at creating a successful PPC marketing campaign than you. Not only that, but creating successful PPC campaigns is a time consuming task, but you won’t have to worry about time when you hire a professional.

5. Finding The Right PPC Marketing Professional- Compare 3-5 companies that offer PPC marketing and get a quote from each one and make sure to read reviews about them. You want to choose a company that has a good track record and one that has a good reputation, as well as one that will take their time to create a good campaign. A good company will take the time to know more about you, your business and your goals, while a bad company will just act as if they are interested in only your money and they will offer you a cookie-cutter strategy, which will lead to virtually no success.

That is what PPC marketing is and the main benefits it has to offer for SEO. You were also provided with a few tips and advice on why you should use a professional and how to find out. Make sure you start using PPC marketing today because it can help you take your business to the next level.

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